California is the most reliable source in the world for prunes.
CALIFORNIA GROWS ...
99%
OF THE U.S. TOTAL PRODUCTION
40%
OF THE WORLD’S SUPPLY
Our Goal: Your Success
California Prunes is committed to growing your business and helping you to satisfy your customers’ needs. With the most reliable source of prunes in the industry, we are able to invest heavily in building the entire category and in opening up new markets, just as we have done for more than 100 years. Consumers care more than ever about their food, and California Prunes ticks all the boxes for taste, versatility and health. In addition to gut and bone health, prunes are a source of vitamin B6, which contributes to the normal function of the immune system, and the California Prune Board continues to support ongoing research into the nutritional benefit of prunes. All of this is why, increasingly, the world comes to California for prunes.
ABOUT THE CALIFORNIA PRUNE BOARD
The California Prune Board was established in 1952 to represent growers and handlers under the authority of the California Secretary of Food and Agriculture. California is the world’s largest producer of prunes with orchards across 14 counties in the Sacramento and San Joaquin valleys. Promoting a lifetime of wellness through the enjoyment of California Prunes, the organization leads the premium prune category with generations of craftsmanship supported by California’s leading food safety and sustainability standards.
More About The California Prune Board
Wonders Worthy of Passion
California Prune growers have invested more than 150 years perfecting the growing and harvesting techniques needed to deliver the ultimate premium prune: one that is recognized throughout the world for its legendary flavour and quality. The combination of ideal growing conditions, generations of expertise, and high-quality standards has contributed to making California the world leader in prune production. California Prunes, which are a convenient and healthy snack for today’s busy lifestyle, represent 99% of the U.S.’s total prune production, and 40% of the world’s supply of prunes.
California Prune growers’ expertise ensures that each piece of fruit is harvested at its prime, when it has reached its optimum size and texture, and is bursting with sweetness and flavour. As the prunes rest in climate-controlled tunnels for precise periods of time and at exacting dehydration levels, the result is an extraordinary and consistent fruit with a flavour unlike any other.
It’s that one-of-a-kind flavour that makes California Prunes so enjoyable as a delicious snack, brings such a fresh taste to savoury dishes, and adds a sweet and creamy nuance to baked goods.
California Prunes are famous for their fibre, but research has also shown that prunes are high in vitamin K and a source of manganese which contribute to the maintenance of normal bones. Prunes are also naturally high in potassium, which helps with the maintenance of normal blood pressure, and are saturated fat free. They are also a source of copper, which helps to protect cells from oxidative stress, have zero fat, and contain only naturally occurring sugars.
California Prunes Are Good for Your Gut and Your Bones
CALIFORNIA PRUNES AND NUTRITION RESEARCH
The California Prune Board established a nutrition advisory panel in 1997 and continues to lead the way in supporting scientifically rigorous research on the nutritional and health benefits of incorporating California Prunes into the diet. Key areas of research include: digestive health, bone health, managing hunger/satiety and microbial changes in the gut. Research indicates that prunes are a useful component of a healthy eating pattern, and should therefore be at the forefront of consumers’ minds.
The Wonders of California Prunes
Our Commitment To You
MARKET PROMOTIONS
California has played a pivotal role in developing our markets worldwide. When you choose California Prunes, you don’t just get the best prunes. You also benefit from the California Prune Board’s years of marketing expertise.
The California Prune Board makes a considerable investment in trade policy and global market support for mature and developing markets, exporting California Prunes to more than 60 countries.
We also provide up-to-date trade news resources that are intended to provide market support to help drive growth of the California Prune category in Canada.
Trade News
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RESEARCH
The California Prune Board partners with leading academic institutions around the world to conduct nutrition research on the beneficial health effects of California Prunes.
OPINION LEADERS, MEDIA & BRAND AMBASSADORS
The California Prune Board collaborates with key industry opinion leaders, members of the media and brand ambassadors across the globe to raise awareness of California Prunes. Our marketing highlights the versatility of California Prunes and the latest research, through traditional and digital media, as well as special interest groups and events.
CALIFORNIA PRUNE BOARD CONTACT INFORMATION
To learn more about California Prunes, California Prune ingredients, and how the California Prune Board can provide answers to your questions:
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